History

History

The Junior League of Atlanta was organized 97 years ago, with just 45 members. Today, the Junior League of Atlanta is one of the largest Leagues within the Association of Junior League International with a membership numbering more than 3,800 provisional, active and sustaining members.

Since 1916, the Junior League of Atlanta has been instrumental in establishing many great organizations including the Atlanta Children’s Theatre, the Atlanta Speech School, CHRIS Kids, the Atlanta Children’s Shelter and the Power Over Prejudice Summit.

The Junior League of Atlanta has made several major gifts to the Atlanta community over the years to help improve and enhance the health and well-being of our community, and some of the key milestones are listed below.

Milestones

1910s
  • 1916 - The Junior League of Atlanta organized with 45 members. "Butterfly Ball” benefits donated to Churches' Home for Girls.
  • 1917 - Domestic Science Institution founded to instruct young women in household arts and in Red Cross courses essential to war relief. First Red Cross Diet Kitchen in South established.
  • 1918 - Beginning of program to provide free school books and lunches to under-privileged children. Volunteers begin serving at Sheltering Arms Day Nursery.

1920s

  • 1920 - Original performances of Junior League Follies net over $13,000 for League charities. Volunteers active in children's clinics at Grady Hospital. First Christmas baskets for the needy distributed.
  • 1921 JLA volunteers serve needy women and children at a shelter that later became known as Hillside Cottages. Begin financial aid and support for Girl Scout program. Hot lunch program initiated to aid indigent children in school classes.
  • 1922 - Thirty-seven Leagues send delegates to Atlanta for convention. Volunteers aid veterans at Hospital 48.
  • 1923 - Free dental work provided for children at English Avenue School. Milk Fund created.
  • 1924 - Volunteer and financial support of Good Samaritan Clinic for the handicapped undertaken.
  • 1926 - Funds provided toward building of YWCA home. Educational Fund endowed for deserving college students.
  • 1927 - League Tea Room established, staffed by League volunteers.
  • 1928 - Beginning of financial and volunteer support of Henrietta Egleston Hospital for Children. First performances of Children's Theatre, continued as a project for more than 40 years.
  • 1929 - First Marionette production. (Today's puppets entertain thousands of children annually at free school performances). League assists Art School at High Museum and volunteers work at Juvenile Court. Members serve as hostesses at Rich's Tea Room.

1930s

  • 1931 - Bobby Jones' exhibition golf match benefits League projects. Spearhead United Clothing Fund.
  • 1932 - Beginning of annual Store Door activities at Davison's. Sponsor Institute for Volunteers during Georgia Conference on Social Work.
  • 1933 - The Cotton Blossom, forerunner of Peachtree Papers, founded. Carnegie Library Radio Programs for Children begun.
  • 1934 - Thyroid Clinic at Grady established. Scribbler's Club founded.
  • 1936 - Sponsor Parent Guidance Project of Family Welfare Society.
  • 1938 - Open doors at Junior League School for Speech Correction, which through the years has received countless hours of volunteer support and more than $500,000 toward operating expenses. (Now the Atlanta Speech School, it is located next door to League headquarters on Northside Parkway.)
  • 1939 - Spectacular "Gone with the Wind" Ball raises more than $19,000 for League activities.

1940s

  • 1941 - Help establish Civilian Defense Volunteer office. Silver Jubilee Follies commemorate 25th anniversary.
  • 1945 - League-staffed War Bond Booth sells more than $3 million worth of bonds in two years. "Fashionata" production earns funds for germ-killing ultra-violet lights for Egleston, children's radio broadcasts. "Books Bring Adventure," begun and later adapted for use in public schools. Premiere of "Song of the South" underwrites Advanced Research Laboratory in Bacteriology at Egleston.
  • 1946 - Co-sponsor Annual Southeastern Art Exhibition to aid Atlanta Youth Symphony Orchestra, which later becomes Atlanta Symphony Orchestra.
  • 1947 - Instigate revival of Atlanta Music Festival Association for the return of Metropolitan Opera, an annual spring event providing funds for community activities through publication of souvenir Opera program.
  • 1948 - Conduct survey and publish Cultural Atlanta at a Glance. Profits from sale of Cotton Blossom Cookbook aid Speech School.
  • 1949 - Nearly New Shop opens providing low-cost used clothing and household goods.

1950s

  • 1950 - New home on Peachtree Road purchased for Speech School. League membership surpasses 1,000.
  • 1951 - Endow chair in Atlanta Symphony Orchestra.
  • 1952 - Establish Junior League Symphony Library.
  • 1953 - Members' Room at Atlanta Art Association built through League contributions.
  • 1954 - Donation toward construction of Junior League Infirmary at Girl Scout Camp Timberidge.
  • 1956 - Camp Fire Girls receive funds for infirmary at Camp Toccoa.
  • 1957 - Funds provided for chapel at Goodwill Industries.

1960s

  • 1960 - Office equipment supplied for Atlanta Historical Society.
  • 1961 - Co-sponsor an educational program with Atlanta Junior Chamber of Commerce during Poison Prevention Week. Begin two-year pilot plan to expand Visiting Nurse Association.
  • 1962 - Compile brochure on community agencies for Atlanta Community Council. Give City an acoustical shell in City Auditorium for Atlanta Symphony. Institute Atlanta International Student Bureau and an art education program for public schools. Survey of Arts in Atlanta for Chamber of Commerce.
  • 1963 - Begin financial and volunteer support of Atlanta Girls’ Club. Casework counselor provided for Community Services for the Blind.
  • 1964 - Establish Atlanta Public Library summer-reading awards. Conduct youth employment survey with Community Council. Founding sponsorship of Atlanta Memorial Arts Center.
  • 1965 - Special 50th League Anniversary Gift to Atlanta Speech School.
  • 1966 - Initiate establishment of Junior Activities Center in High Museum of Art. Assist in founding Opera-Atlanta. Golden Anniversary reception marks debut of "Peach Pipes" choral group.
  • 1967 - Assist in establishing center for children with learning disabilities at the Whittaker School. Getting about Atlanta (guidebook for the handicapped) published by the League's Professional group.
  • 1968 - "Rolling Store" takes Nearly New to the inner city. Transfer Club organized. First conference-in-miniature provides in-League training.
  • 1969 - Atlanta Children's Theatre given initial funds for free performances for under-privileged children. Volunteer Atlanta, metro-wide clearinghouse for volunteers, founded. Professionals create Fun Books for hospitalized and underprivileged children.

1970s

  • 1970 - Funds allocated for research toward restoration of Tullie Smith House, public relations activities for St. Jude's House for alcoholics, ensemble performances of Atlanta Symphony in public schools, and establishment of Youth Environmental Studies Center. Public Affairs Committee created to educate members on topics of civic importance.
  • 1971 - Volunteers and monies provide for expansion of inner-city Bush Mountain Pre-Kindergarten, coordination of agencies interested in recreational potential of the Chattahoochee River, and development of a Drug Abuse Information Bureau.
  • 1972 - Membership votes to establish and fund a center on urbanization.
  • 1973 - New projects include the 4-C's day care enrichment program, DAIB drug directory, environmental field trips along the Chattahoochee for inner-city children, Literacy Action tutorial program, and initial monies for the Symphony's instrument purchase fund and for the river-oriented Legacy Foundation. Urban Focus adapts adult information centers and interpretive tours of the city for grade-school children. Professionals hold first Christmas Bazaar.
  • 1974 - With United Way and the National Council of Jewish Women, co-sponsor Community Board Institute (CBI), which continues for several years. More efficient planning cycle implemented. Among projects funded and staffed, a seminar on learning disabilities for parents and professionals.
  • 1975 - Co-sponsor a seminar for teachers on learning disabilities, a White House Conference on Domestic and Economic Affairs, and a grantsmanship course. New project monies voted for "Playscapes" (a sculpture environment in Piedmont Park), a crime prevention magazine, and training of classroom assistants in learning disabilities.
  • 1976 - Sixth Opera Sampler held. New funds provided for Exodus Reading Academy, ACTion players, Learning Disabilities, and the Women's Work Release Center. Atlanta Historical Society becomes regular meeting site.
  • 1977 - "Shake-up '76" conference on options for women highlights 60th anniversary celebration, as does anniversary luncheon for Sustainers. New projects include Legal Aid to the Elderly (later Senior Citizens Law Project), a child abuse magazine, and co-sponsorship of a child advocacy conference with the Regional Institute of Social Welfare Research.
  • 1978 - Funds and volunteers allocated to the TV Puppet Project, a model Neighborhood Support Center aimed at child abuse prevention, the Atlanta Botanical Garden, and Parents Anonymous. Fourth Community Board Institute spawns CBI Board Bank. A nursery for members’ children opens to help members fulfill placement obligations. Headquarters expansion plans set and funding campaign begins. League observes 50th and 40th anniversaries of Egleston Children's Hospital and Atlanta Speech School, respectively, with $10,000 gifts to each.
  • 1979 - Complete $250,000 Headquarters expansion featuring community room. Organizational self-assessment (with Hogg Foundation) analyzes membership attitudes and priorities. Projects include APPLE Corps (educational resource center), Atlanta Historical Preservation Center, Briarcliff House (interim residence for recovering alcoholics), "Children in Trouble" (juvenile delinquency prevention film), and research for Illustrated History of Atlanta. League participates in United Way Volunteer Leadership Development Program and joins Atlanta Historical Society in exhibit and symposium “Atlanta Women from Myth to Modern Times." Position statements adopted on juvenile justice, alcoholism, and historic preservation. Nearly New opens consignment shop. Project Advisory Committee initiated. Cookbook approved as fundraiser.

1980s

  • 1980 - Nearly New moves to Peachtree Battle Shopping Center with year-round operation. Georgia Leagues cooperate in Landmark Linens fundraiser. Fifth Community Board Institute includes new partner Georgia State University. Adopt position statements on drug abuse and child advocacy, and a single, active classification with uniform placement obligations for employed and non-employed members. Donate French, German, Spanish, and Japanese translations of Swan House and Tullie Smith tours to Historical Society and present Oral Histories collection to new Atlanta Public Library.
  • 1981 - Process created to measure community impact and membership satisfaction for all projects and placements (with McKenzie and Co.). Establish "Books for Bowen Homes," the Sustainer Council, plans for an Endowment Fund, and Art Shows and a Health Fair at headquarters. Receive $250,000 grant from the State Crime Commission and vote to give $50,000 to the High Museum of Art's Expansion Fund (over a five-year period) and to raise dues and Nearly New quota. Coalitions/cosponsorships for "Today's Girls/Tomorrow's Women" conference, symposium on "Southern Women: From Myth to Modern Time," and task force with AJL and Atlanta University on Volunteers and Staff Relations in Social Work.
  • 1982 - Celebrate 65th anniversary year with introduction of Atlanta Cooknotes as third ongoing fundraiser. Membership votes to reorganize the Board structure, and Endowment Fund initiated with four trustees elected by the Sustainer Council. Help secure legislative funding for the three CHARLEE homes, and First Lady Nancy Reagan visits our GATE project.
  • 1983 - Newly-structured councils, led by the treasurer and vice-presidents, facilitate League response to the needs of the community and membership. The “Peachtree Pizzazz” follies proves successful fundraiser. Five new projects approved—Project Lead, My Turn Now, Young Audiences of Atlanta, The Science Museum Project of Atlanta, and Historic Oakland Cemetery.
  • 1984 - Enabling Fund established to respond to immediate community needs. Community Research and Development reinstated to study aging issues, child advocacy, education, and juvenile justice. Celebrate High Museum opening with $30,000 payment that completes $50,000 pledge. Major maintenance and repairs to headquarters undertaken to correct drainage and sewer problems.
  • 1985 - First Endowment Fund Tour of Homes nets $12,000. New admissions/provisional bylaws approved by membership. Nearly New Shop moves to Lindbergh Plaza and celebrates 35th year with birthday celebration catalogue and party “The Moth Ball.” Opera Ad Sales gross over $300,000, souvenir program hits record 436 pages, and Atlanta Cooknotes sales thrive. The League completes long-range plan, produces a slide-tape presentation on the past and present JLA, and purchases first computer for League use. Funds distributed to The Outdoor Activity Center, the American Red Cross African Famine Relief Campaign, Resource Services Ministries, and Homeless Children's Day Shelter. Membership approves 13 new projects/placements, and more than 1,000 women participate in an all-day Placement Fair.
  • 1986 - Membership nears 3,500 as League celebrates Seventieth Anniversary with special historical edition of Peachtree Papers; festive evening at the Fox Theatre; adoption of a day shelter for homeless children with a $100,000 grant from reserve funds; production of a twelve-minute video of our League; and a new cover and third printing of Atlanta Cooknotes. Administrative Coordinator hired and new projects approved—LAWS (Laws Applied to Women's Status), Who's in Charge, Atlanta Children's Shelter, Zoo Atlanta, and Georgia Shakespeare Festival. Thirty-nine-year association with the AMFA and the Metropolitan Opera comes to a close.
  • 1987 - The Atlanta Children's Shelter—the Seventieth Anniversary gift to the community—opens and is cited as a model project by the Association of Junior Leagues. (Shelter has operated at capacity with 30 homeless children per day ever since.) Other League activities focused on homeless include Seminar on the Homeless with 70 agencies and community groups that serve the homeless; and the Holiday Clothes Drive jointly sponsored with H. Stockton. Lenox Square recognizes 71 years of JLA community service with exhibits of League activities and our community agencies. “Peachtree Pizzazz” nets $186,000, and The Nearly New Shop and Atlanta Cooknotes achieve record sales. Membership approves new fundraisers—Stationary Sales, Georgia Shakespeare Festival League Nights and Bard's Bash, the Atlanta Opera Souvenir Program, and note cards that feature the Jack Shields' watercolors from Atlanta Cooknotes. League adopts Atlanta Community Food Bank, Downtown Atlanta Senior Services, and Northwest Georgia Girl Scout Council as new community projects and helps plan Atlanta’s Sesquicentennial Celebration.
  • 1988 - Membership rises to over 4,000. Four fundraisers approved in 1987 are launched, and an in-house computer allows the League to maintain its membership records, produce mailing labels, provide placement choices, and record dues. To commemorate Atlanta’s 150th birthday, the League presents the city with “The Sesquicentennial Brochure," highlighting educational, cultural and historical landmarks and opportunities for both visitors and natives; and sponsors lecture series “The Family in Focus.” Alliances generated with WSB and WXIA with launch of “Kids Who Care” project to recognize teenagers who demonstrate their concern for others. Placement Potpourri 1educates active members about League projects and placements, and Peachtree Papers wins first prize in the magazine category at Annual Conference. Four new community projects approved—Adopt-A-School, Friends of the Library, MACAD, and SciTrek.
  • 1989 - The League presents a painting to the Atlanta Speech School to celebrate the school’s 50th Anniversary. A new program “Leadership of the ‘90s” encourages development of leadership potential among members, and a revived tradition—Opera Magic—previews the upcoming opera season in Atlanta. NBC Nightly News recognizes the Junior League of Atlanta for its role in creating the Atlanta Children's Shelter.

1990s

  • 1990 - First organizational self-assessment since 1978 undertaken to obtain membership demographic and attitudes as one cornerstone of a five-year long-range plan. Membership approves voting by mail and environmental position statement. Sponsorship pool initated; changes in the nominating processes make leadership positions more accessible to all members; and membership diversity becomes a Board position. "Hope For Broken Lifelines" opens Children's Week at Underground Atlanta. WXIA—11 Alive collaborates on Kids Who Care Awards, and Fidelity National Bank continues to honor League community volunteers. JLA and AJLI sign contract for Middle School Improvement Program. Sustainers start recycling project at Headquarters and initiate first symposium on Conflict Resolution at the Carter Center. All members receive membership cards (featuring a new logo) for the first time. Nearly New Shop turns 40 and passes $2 million sales figure. Peachtree Papers wins second prize in AJLI Creative Public Relations contest.
  • 1991 - The 75th Anniversary year features exhibit at the Atlanta History Center and article in the Center’s Journal; as well as gala dinner dance, birthday bash, and sustainers’ tea. Anniversary Year focus on literacy addressed through the State Family Literacy Symposium; public service announcements; and founding the Junior League of Atlanta Family Literacy Collaborative with the public schools, Mayor’s Office, Urban League, and state agencies. Collaborative awarded three-year grant for $225,000 from Toyota Motor Corporation through the National Center for Family Literacy, and a three-year $112,000 grant from the First Union Foundation of the First Union National Bank of Georgia. League donates more than 1,000 books to children in shelters during the holidays, and more than 800 active members donate more than 100,000 volunteer hours to 41 community agencies. Fundraisers net more than $367,000 to enable community efforts, and League raises money needed for needed headquarters repairs and renovation. JLA “Leadership for the ‘90s Course” and diversity program win AJLI recognition as model programs, and Peachtree Papers wins first prize for magazines in AJLI Creative Public Relations Contest.
  • 1992 - Based on recommendations of the organizational self-assessment and long-range plan, League institutes significant changes enabling more efficient and flexible use of volunteer time, empowerment of volunteers through decision-making and leadership assignments, and increased community impact. Board of Directors charged with policy-making, and reduced in size, and Councils assume increased decision-making authority for daily operations. Issue Areas instituted as a structure to manage community interests through issue research, written external policies, and progra League adopts new projects—Atlanta Ballet, Emory Museum, Environmental Awareness Program, Scottish Rite Immunization Program, Adaptive Learning Center, APEX, Christmas in April, and Habitat for Humanity—and menu-style provisional course allowing greater flexibility for new members. Membership—now exceeding 5,000 women—votes to raise provisional admission age from 35 to 40 and required sustainer age from 45 to 50. League sponsors diversity training for all leadership, multicultural training in the provisional curriculum, multiculturalism as a topic for October membership meeting, articles in each Peachtree Papers, a demographics survey, collaborations with the National Council of Jewish Women and plans for projects with APEX and Spelman.
  • 1993 - League partners with Office for Adult Education and Literacy (the family literacy symposium); WXIA-TV (Kids Who Care awards); and LINKS and the National Council of Jewish Women (authors’ night). Gift Show, renamed Holiday Gift Market, moves from headquarters and becomes community event. League trains 398 provisionals, and over 900 volunteers placed in the community. Women Helping Women Coalition (JLA plus 18 women’s organizations) builds house for Habitat for Humanity. AJLI selects Atlanta as one of seven cities to replicate Teen Outreach Program. Membership approves new cookbook to be published in 1995 and reduces admission sponsors and endorsers to two. Bylaws completely updated.
  • 1994 - League helps sponsor "A Race for the Cure" to raise funds for breast cancer research. Raises awareness for Atlanta School Board Elections and Issues through non-partisan collaborations with Atlanta Chamber of Commerce, APPLE Corps, Metropolitan Coalition of 100 Black Women, Atlanta Council of PTAs, 100 Black Men of Atlanta, and League of Women Voters—program selected as AJLI model program. Joins with Super Bowl to benefit the Family Literacy Collaborative, and partners with Kiwanis, Immunize Georgia’s Little Guys, and Scottish Rite Medical Center on production and distribution of free videos for new parents on immunizations. Results of organizational self-assessment lead to new strategic plan for 1994-1998 with three primary areas (health, education, and welfare of Atlanta’s women and children). Special events include Chateau Elan Home Show, fall and spring fashion benefit shows, and evening benefit with author Robert Fulghum. Members approve joint initiative with SEMCO productions for Holiday Gift Show and new cookbook True Grits -- Tall Tales and Recipes from the New South. Peachtree Papers receives Honorable Mention in AJLI Public Relations category.
  • 1995 - New community structure formed and external policies developed for three focus areas: Women's and Children's Health, Education and Women and Children at-Risk. Whole Brain Marketing helps establish public relations action plan and policies. Nearly New Shop celebrates 45th Anniversary with a mayoral proclamation announcing Nearly New Day. First Atlanta Christmas Show held at The Galleria Centre, with holiday items for sale by vendors to the public and special events that raise $80,000 for Atlanta Children’s Shelter and other JLA community agencies. Board approves three-year diversity plan and league-wide sponsor pool, and membership ratifies new Service Member category requiring dues and placement service but waiving meeting attendance, Nearly New quota, and three-hour rotation. AJLI President-President-Elect meeting held in Atlanta.
  • 1996 - League celebrates its 80th Anniversary at the April Membership meeting with tributes from the Mayor for decades of service, and from the Atlanta Paralympic Games for contributions of volunteer managers; and Jane Fonda introduces featured speaker from National Adolescent Sexuality Training Center. Sustainer Luncheon includes speech by Peggy Rockerfeller Dulaney on women in philanthropy. League publishes True Grits: Tall Tales and Recipes from the New South, pursues major initiative in Teen Pregnancy Prevention, helps underwrite non-profit resource guide for services for women and children in tandem with the Mayor’s Office, and approves study of leadership systems.
  • 1997 - JLA creates first Atlanta Prejudice Awareness Sumit with Jewish Women Internnational, dedicates second Habitat for Humanity House, and launches special initative on team pregnancy prevention and GOAL (Giving Girls Opportunities for Achievement). JLA Parent Conference Room dedicated at new Atlanta Children’s Shelter facility (its 10th anniversary), and League kicks off Atlanta Speech School’s 60th anniversary with a $25,000 contribution for JLA perpetual scholarship. First Octoberfest Membership Meeting held, and Endowment Fund allots $17,000 for building rewiring in advance of major computer installation in the summer. Nearly New Shop implements Redding Group recommendations for operations and personnel and nets record $470,000. Atlanta hosts 75th AJLI Annual Conference, Peachtree Papers receives AJLI Honorable Mention, and Marian Wenge co-chairs AJLI Sustainer Issues Task Force. Jane Fonda addresses Annual Sustainer Luncheon on mentoring young girls. True Grits wins Benjamin Franklin Award and 3rd place in the nation for the Tabasco Community Cookbooks Award. Board determines readiness to sponsor holiday event independent of outside production contractor and renames the event “The JLA Holiday Gift Market.” JLA receives $10,000 unrestricted grant from UPS Foundation; and Charles Willis, Mark Shale, and Lord and Taylor host fundraising events. Marketing focuses on brochure, fact sheet, promotional video, and community newsletter, and League partners with TBS-17 on two JLA public service announcements. More than 100 diverse women attend membership outreach reception. Mayor Campbell declares a JLA Day recognizing our community service and celebration of diversity.
  • 1998 - League co-sponsors televised mayoral debate with the League of Women Voters and WAGA-TV and establishes links with the Georgia Commission on Women and the Women’s Legislative Caucus. Advances Teen Pregnancy Prevention Initiative through establishment of Esteem Scholarships for newly created girls’ leadership program, and places volunteers for the first time with Families First, Camp Fire Boys and Girls, and Girls Incorporated. Supports America’s Promise (outgrowth of 1997 National President’s Summit on Volunteerism) by increasing numbers of volunteers working with children and youth. Publishes League In Action, a newsletter for key community leaders and decision-makers. Raises over $600,000 through six fundraisers, including Nearly New Shop which alone produces over $500,000 in net sales. Closes Write Impressions—its stationery shop, and adopts two new fundraisers—The Junior League of Atlanta Tour of Kitchens which raises $28,000 in its first year and the Southeastern Charity Horse Show. Membership votes to raise the provisional admission age from 40 to 45, and the required sustainer age from 50 to 55, and new bylaws allow actives with different experience levels and sustainers to serve on Nominating Committee. New strategic plan for 1998-2002 focuses on leveraging resources through collaboration, continuing allocation of resources on one major initiative for greater impact, creating a state-of-the-art organization, and inspiring a lifelong commitment to the League.
  • 1999 - Changes in bylaws and the Board of Directors make League more flexible for members and leadership jobs more manageable. Age limits for all membership categories eliminated. Two donor advised funds with the The Community Foundation of Greater Atlanta and the Atlanta Women’s Foundation funded at $100,000. JLA wins top communications award at AJLI Annual Conference, and fundraisers generate more than $600,000 to be reinvested in community. Year marked by partnerships with 45 different community agencies and collaborations with many more.

2000s

  • 2000 - A streamlined Board (23 positions to 12) and seven Councils allow for focus on policy and mission while maintaining community outreach, valuable training opportunities, and assessments of existing and new funding sources. League establishes $1 million anniversary fund to mature in 2016 (JLA Centennial). Prejudice Awareness Summit wins BMW Merit Award at AJLI convention, and dollars and volunteers go to 43 community agencies. Five fundraisers—Nearly New Thrift Store, Tour of Kitchens, Southeastern Charity Horse Show, Holiday Events, and The Junior League of Atlanta Cookbooks—earn more than $556,000.
  • 2001 - League’s 85th Anniversary brings proclamations from the Atlanta City Council and Fulton County Commission, and a new strategic plan. Community outreach efforts focusing on immediate community needs result in 270 pairs of shoes for children in foster care; $5,000 in holiday gift certificates and presents for young people in Families First, Fulton County DFACS and Girls Inc.; and 1,700 MARTA tokens donated to many community agencies. Despite economic downturns following the September 11 tragedy, League fundraisers generate more than $300,000 for community work. League receives generous gift of $100,000 from the estate of Hellen Ingram Plummer (Sustainer) and initiates a new Legacy Society for planned gifts. Peachtree Papers adds new sections on community partnerships, and JLA Website is updated to provide more timely member information, including a new monthly electronic publication Hotline Highlights. League implements first dual-semester Provisional class, and witnesses 18% increase in new Actives and considerable rise in ethnic diversity among 365 new members.
  • 2002 - Unveiled a back-to-basics theme in the first year of the three-year strategic plan rededicating the League to our three focus areas—Women and Children’s Health, Women and Children at Risk, and Education—and implemented a JLA 101 course to help members and the public understand how the League works in the community. Approved two new membership levels—Active Silver and Active Gold, higher fines for missed responsibilities, and an expanded range of meetings that fulfill membership obligations. Launched a “Building a Better Community Week” of activities to recognize the events of September 11, and expanded the seventh annual Prejudice Awareness Summit (in partnership with Jewish Women International) to two days involving students from 44 area middle schools. Awarded grants in the cardiovascular health area to five organizations. Despite tough economic times, netted nearly $450,000 in revenues from very successful fundraising events and businesses—including a reinstituted consignment sale at Nearly New—and a reinvigorated annual fund drive and corporate sponsorships to support our community programs, including 44 community placements. Published a JLA Annual Report—the first in 12 years—and created a very popular Hotline Highlights—a monthly electronic newsletter of late-breaking announcements. Dedicated a lovely garden at headquarters made possible by generous gifts of leadership and dollars from JLA Sustainers. Welcomed more than 450 new members and transfers into membership and hired a Chief Operating Officer to better manage the human, fiscal, technological, and physical assets of the League and reorganized Headquarters and Nearly New staff. Hosted the first Junior Leagues of Georgia Presidents’ Forum to discuss issues critical to the organization
  • 2003 - The Nearly New Store was relocated to the Howell Mill Square Shopping Center. The Jr. League held the first JLA Charity Ball and a started a 10 K road race as we no longer participated in the Southeastern Charity Horseshow and Saddlebred Soiree. The Tour of Kitchens was expanded to a two day event. An Empowerment Award was made to an Atlanta woman who had overcome adversity to achieve self-sufficiency and the community agency that helped her reach that goal. A new Development Council was created to focus on annual giving and corporate donations. The League hosted its first Girls’ Roundtable to discuss the issue of childhood obesity with 60 other community agencies. A “Family Volunteering Day” was held for League members and their families to participate in volunteer activities.
  • 2004 - The year started off with a commendation from Governor Sonny Perdue for the JLA’s Building a Better Community Week. The Nearly New Store was named the “Best Thrift Store in Atlanta” by Creative Loafing. In honor of the past contributions of the League over the last 20 years Trees Atlanta honored the JLA with the presentation of several dogwoods. This was the first year of the new 25/25 year program where First Year Actives were required to complete 25 hours in a fundraiser and 25 hours in a community placement. The annual week long shopping event for charity called “Fashionista Week” was started. The Atlanta Speech School broke ground to expand their school and renamed the Oral School in honor of their founder and Junior League member Katherine Hamm. The Speech School also added a south parking lot that the JLA members could use in the evenings. As this was the last year of our current strategic plan, a new strategic plan was developed. Our logo was redesigned and our tagline changed to read: Women Transforming Communities. A 90th Anniversary Task Force was appointed to develop a plan for our upcoming celebration. We also received a visit from the new AJLI President. This was the first year that a “JLA Excellence in Education Scholarship” was presented to a foster child during the Celebration of Excellence (an event honoring foster children who graduate from High School). Approximately $200,000 was provided to the community agencies we serve and for community awards.
  • 2005 – In the aftermath of Hurricane Katrina, JLA volunteers mobilized quickly to provide hospitality to visiting nurses and doctors at Grady Health System, in addition to conducting drives for items needed by victims of Katrina.  JLA members also traveled to New Orleans to work with Junior League volunteers from across the country to rebuild New Orleans and transform that community.  And the JLA created our newest fundraiser - ShamRock 'N Roll, a 5K and 10K road race, which brought together runners from across Atlanta in March.
  • 2006 – The Junior League of Atlanta celebrates 90 years of community service in Atlanta.  This celebration recognized nine community partners that impacted our history and through this celebration we began planning for our 100th anniversary.  In recognition of these milestones, the JLA Board determined that we wanted to develop an iniatiative to address unmet needs, and we created a volunteer mentor program known as Estrellitas to mentor young Latina women.  We also decided to launch a comprehensive member training program known as JLAU to provide meaningful and relevant traning to all members.
  • 2007 - Our volunteers began working with Latina middle school women as mentors in Estrellitas.  The program met on Saturday mornings to discuss topics focused on empowering these young women to become leaders in their community, which topics were presented through workshops and activities.  The League also established a League Iniatiative Committee to assess and evaluate the needs of the community that were unmet and that could be filled by the League.  During this year, the League's Board and committee members interviewed leaders in the for-profit, government and non-profit sectors to understand these issues facing the community.  The results revealed that early childhood education, commercial sexual exploitation of children, financial literacy and life and job skills and juvenile justice topped the list of under-addressed issues facing our community.
  • 2008 - The League Board voted to approve a League iniatitive focused on early childhood education with a component of the program dedicated to financial literacy and life and job skills, and a pilot program focused on commercial sexual exploitation of children.  These programs were implemented through advocacy efforts, a member education campaign, and the development of a framework for direct service opportunities for members in each issue area.  The JLA also began volunteering with AJLI's initiative Kids in the Kitchen, a program designed to empower children and youth to make healthy lifestyle choices and help reverse the growth of childhood obesity and associated health issues.  The JLA also worked to ensure the stability of our community partners during the economic downturn.  And our fundraiser ShanRock 'N Roll began a partnership with the Atlanta St. Patrick's Day Foundation, ensuring that the road race would become a part of the official events for Atlanta's St. Patrick's Day celebration
  • 2009 - A League initiative project for Early Childhood Education and pilot project to address Commercial Sexual Exploitation of Children were adopted by the JLA Board of Directors.  The early childhood education program began with a Journey to Literacy module to educate 3- and 4-year old children on the importance of reading; and parenting classes dedicated to educating at-risk parents on life/job skills and financial literacy.  The League also collected books for 3-4 year old children and donated them to communuity partners including Sheltering Arms, Whitefoord Community Program and Atlanta Children's Shelter.  To eliminate commercial sexual exploitation of children, the League worked with community groups to lobby for passage of a bill (which ultimately passed) that required mandatory reporters to report suspected victims of commercial sexual exploitation of children.  In 2009, League volunteers continued efforts with Kids in the Kitchen and grew that program to provide training on healthy eating to over 3,000 children.  In 2009 the League hosted the first annual JLA Ball at Piedmont Driving Club honoring the legacy of community leadership by sustaining member Sue Wieland.  The JLA Ball was held on the first Saturday of November and over 700 provisional, active and sustaining members and their guests were in attendance.