WHAT IS THE LITTLE BLACK DRESS INITIATIVE?
The Little Black Dress Initiative (LBDI) is a global initiative started by the Junior League of London to raise awareness of the impact of generational poverty. Advocates wear one black dress (or outfit) for five consecutive days to illustrate the effects poverty can have on a woman’s access to resources, her confidence and professional opportunities. Each Advocate wears along with her dress a pin that reads “Ask Me About My Dress”, which invites dialogue among colleagues, friends and strangers about this important initiative. Throughout the week, the JLA and LBDI Advocates seek to raise awareness and funds for issues surrounding generational poverty.
In 2016, the JLA hosted the inaugural Little Black Dress Initiative, which raised $79,613 towards our Annual Fund. Awareness was raised with a special page in the Atlanta Business Chronicle and a segment on CNN‘s HLN during the inaugural LBDI. The program was also selected a finalist for the Phoenix Award by the Public Relations Society of America, Georgia Chapter.